Aviacção: "Easy Jet"

Aos mais interessados nestas questões, deixo um link para um texto da empresa "Savis", que é um "case sudy" tendo por base a companhia low cost "Easy Jet" matéria que , no caso da Madeira, me parevce interessante e actual: "Founded in 1995 with just two aircraft to its name, today easyJet is Europe’s leading low-cost airline, with 130 aircraft, 75 airport destinations, 5,000 staff and £1.6 billion in revenue. Since the airline’s inception by Stelios Haji-Ioannou, easyJet has built its success on a unique business strategy and one that continues to provide the airline with a competitive advantage over traditional carriers – to keep prices low by eliminating unnecessary costs and frills whilst providing safe, point-topoint air services. With its headquarters based in the UK at Luton Airport, easyJet has always taken a very progressive approach to managing IT systems and investing in technologies that are in-line with keeping costs down and enhancing the customer experience. The airline was one of the first in the industry to embrace the Internet when it sold its first seat online in April 1998. Today more than 98% of all seats are sold over the Internet and a plane is filled every 15 seconds during peak times, making easyJet Europe's largest online retailer".