segunda-feira, janeiro 07, 2008

Circulação da imprensa

"In 2006 the average market share of free dailies in Europe grew to 22% - a 8% rise compared to 2005 when it was still 14%. Three countries have a higher circulation of free dailies than paid dailies on an average weekday: Iceland, Spain and Denmark (in Iceland also in weekends). In 15 countries the market share of free dailies is above 20%. Total paid circulation in Europe (except Russia, Serbia and Belarus - there are no data for these countries) went down from 87 million to 86 million; free circulation went up from 15 to 26 million".
Leia tambem o texto "Tendencias Mundiales de la Prensa: La difusión mundial de los periódicos y la publicidad en auge", aqui e "El crecimiento de los periódicos desmiente los pronósticos negativos más difundidos", aqui. Ou o texto "How to Manipulate Newspaper Circulation", disponível aqui.

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